Overview

Scout is an integrated SEO diagnostic module within hakanai.io that automatically analyzes pages monitored by Pulse and Broadcast. Scout provides comprehensive SEO insights without requiring additional setup or configuration.

How It Works

Scout scans each monitored page and generates detailed reports across 4 key areas:

  • Content - Page structure, meta tags, headings, readability, and content optimization
  • Social - OpenGraph integration, Twitter Cards, and social media optimization
  • Linking - Internal/external link structure and navigation analysis
  • Technical - Performance metrics, technical SEO factors, and accessibility

Each area receives a score out of 100, giving you a clear picture of your page's SEO health and optimization opportunities.

Scout Dashboard

Accessing Diagnostics

Scout diagnostics are accessible directly through the SEO tab in your Pulse analytics interface. For each analyzed page, you'll see:

  • Overall health score with category breakdown
  • Prioritized list of critical and important issues to address
  • Detailed improvement recommendations organized by analysis area
  • Historical tracking of score changes over time

Issue Classification

Scout categorizes findings by priority level to help you focus your optimization efforts:

  • Urgent - Critical SEO issues requiring immediate attention (e.g., multiple H1 tags, missing title)
  • Important - Recommended optimizations with significant impact (e.g., meta description length, readability score)
  • Improvement - Enhancement suggestions for better optimization (e.g., canonical URL specification, alt text)

Integration Benefits

Scout leverages data already collected by Pulse and Broadcast to provide contextual analysis. Pages tracked in your analytics are automatically audited with no additional configuration required. The module continuously updates to reflect changes on your pages and track your SEO score evolution over time.

Why Use Scout?

For Content Creators

  • Identify SEO issues directly within your analytics workflow
  • Track content optimization progress alongside performance metrics
  • Focus on technical improvements that actually impact your traffic

For Small Teams

  • Automated SEO auditing without manual site crawling
  • Clear prioritization of optimization tasks
  • Integration with existing analytics removes tool switching
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